Align

Problem & Value Proposition: Align addresses the disconnect between everyday investors who want their money to reflect their values and the lack of accessible and transparent ESG investing tools. Many individuals face barriers such as limited financial literacy and opaque ESG metrics. Align bridges this gap by democratizing ESG investing through an intuitive platform that simplifies values-aligned investment decisions while promoting long-term social and environmental impact.

Regenerative Approach: Align takes a regenerative approach by moving beyond harm reduction and actively redirecting capital toward companies and initiatives that restore social, environmental, and economic systems. By encouraging long-term values-aligned investing rather than short-term speculation, Align helps shift market incentives toward sustainable growth. The platform also renews trust in financial systems by increasing transparency, education, and accountability, empowering users to participate in an economy that regenerates rather than extracts.

Startup Journey: Align is currently in the early validation and concept development stage. Our team is refining the value proposition, impact framework, and platform design while conducting research on user needs, ESG data challenges, and regulatory considerations in preparation for future pilots and partnerships.

How the Team Came Together: Our team came together through a shared interest in regenerative finance, social equity, and the belief that financial systems should serve both people and the planet. Each member brings lived experiences with financial barriers, inequality, or lack of transparency in investing, which made this problem deeply personal. We were drawn to ESG investing because it sits at the intersection of finance, accountability, and impact, offering a powerful opportunity to reshape how capital flows in a more inclusive and regenerative way.